Tuesday, January 5, 2016

Newvision is blocking innovation in Uganda

People that have been following my posts can understand my passion for igniting innovation in the country. I believe the technological innovation pipelines in the country are clogged and the intention of my writings is to unclog them.

Innovation is a characteristic of every successful industry and for that reason organizations in competitive economies dedicate huge sums of their revenues to it in order to remain relevant.

Innovation is what separates an Italian fashion designer from a tailor in Kiyembe. The tailor has mastered the skills to create a 'functional' suit but lacks the creativity and resourcefulness (innovation) to create an amazing suit.

In the end, the growth of the fashion industry in the country is blocked because the lack of innovation in Kiyemba has defined a standard of average products. The masses who are the consumers have no reason to spend money purchasing a high quality suit from a creative local designer because they can get it cheaply from Kiyembe.

Overtime, the creative fashion designer is forced to conform to the standard of average products to cover the living and operating expenses. The experiences from the fashion industry can shed a light on the technology industry.


Newvision is the biggest online enterprise in the country receiving millions of visitors every month. You might ask, how does that block innovation in the country? The key decision makers in the country are mostly ignorant about technology. Their decisions in allocating money can either promote technological innovation or hinder it.

When many of those decision makers think about a website, Newvision comes to mind. But there is one problem, Newvision has a very poor website considering their position. Web design services have created jobs for thousands of Ugandans and I personally in my S.6 vacation made my first million from them.

But most of the web designers in the country do not even deserve the title due to their reliance on templates which create an incongruence between brands and their websites.

The problem the creative web designer faces is similar to the one faced by the creative fashion designer. The client to whom they are selling lacks the understanding to appreciate innovation. In the end the resources will be allocated to the individual with insider connections or the one with a better price.

And overtime, in order to the keep the lights running, the creative web designer will be forced to visit ThemeForest, pick up an okay template, plaster the brand logo onto it and move to the next one.


What is the cost? Innovation is blocked because average has become the accepted standard. To redefine the standard, online enterprises like Newvision have to lead.

PS: In a family, the first born is punished more than the last because they have a greater influence on other siblings.

Yours Truly,
Tech Kojja
(Felix Kitaka)